The Wellness Collective

Mylo 24 is committed to building a diverse community that represents wellness in all forms, breaking the preconceptions of what wellness should be. Check out our growing collective of talent, experts and brands celebrating the importance of wellness and its positive effects.

Get in touch if you’d like to work with – or join – this incredible community offering authentic content that engages and resonates with consumers.

Meet the Founders

Mylo24 was founded by Minal Bhima & Rashad Braimah – each with over 20 years of experience working for the UK's most prominent publishers. Both are passionate about wellness, inclusion and diversity.

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Minal Bhima

Minal’s in-depth understanding of the wellness space coupled with her attention to detail has earned her a reputation for delivering results. Minal has held senior roles at EMAP, Redwood, DMG Group and Future with 20+ years' experience in consumer, trade and advertising sectors across digital, print and experiential.  

Her motto - "Stay close to anything that makes you feel alive" - Hafiz (Ru, family, friends, nature and Mylo24!)

 
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Rashad Braimah

Rashad worked for many leading luxury publications including GQ, ELLE, Harper’s BAZAAR, Esquire and Grazia before discovering his passion for wellness at BALANCE as Head of Partnerships. On the rare occasions he’s not working or working out, you’ll find him meditating in the outdoors.