
Seedlip
The Brief
To drive awareness among 25-35-year-old health enthusiasts and those interested in adopting no-and-low drinking
The Product
Diageo/Seedlip – The World's First Distilled Non-alcoholic spirit
Spring & Summer Wellness Campaign. A series of videos created by the BALANCE editorial team.
The Content
Spring & Summer Wellness Campaign
BALANCE Presents – Celebrating Dry January with Seedlip & 'Safe Side’ Summer Sour.
A series of videos created by the BALANCE editorial team.
We hit up the most Instagrammed spot in London, The Culpeper to learn how to make a 'Safe Side' Summer Sour with Seedlip Drinks, the world’s first distilled non-alcoholic spirit – and we weren't disappointed!
The Talent
Dry January may be disappearing in the rear view mirror, but plenty of us are swearing off booze for good, or at least for a month or two longer. So for the benefit of all designated drivers we’ve enlisted the help of two of London’s finest mixologists, Gianni from St James’s Hotel & Club and Jakub from Casita Andina and Ceviche, to make us a selection of cocktails using Seedlip non-alcoholic distilled spirits that are so good you don’t even miss the booze.