Seedlip

The Brief

To drive awareness among 25-35-year-old health enthusiasts and those interested in adopting no-and-low drinking 

The Product

Diageo/Seedlip – The World's First Distilled Non-alcoholic spirit

Spring & Summer Wellness Campaign. A series of videos created by the BALANCE editorial team. 

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The Content

Spring & Summer Wellness Campaign

BALANCE Presents – Celebrating Dry January with Seedlip & 'Safe Side’ Summer Sour.

A series of videos created by the BALANCE editorial team. 

We hit up the most Instagrammed spot in London, The Culpeper to learn how to make a 'Safe Side' Summer Sour with Seedlip Drinks, the world’s first distilled non-alcoholic spirit – and we weren't disappointed!

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The Talent

Dry January may be disappearing in the rear view mirror, but plenty of us are swearing off booze for good, or at least for a month or two longer.  So for the benefit of all designated drivers we’ve enlisted the help of two of London’s finest mixologists, Gianni from St James’s Hotel & Club and Jakub from Casita Andina and Ceviche, to make us a selection of cocktails using Seedlip non-alcoholic distilled spirits that are so good you don’t even miss the booze.

 
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