Speedo
The Brief
To own the conversation around swimming, supporting and celebrating diversity in swimming and the wonderful variety of characters who enjoy it.
The Product
Concept: The Ripple effect
A partnership celebrating the power of swimming, and how it has massive benefits in all areas of our lives.
The Content
We integrated Speedo ambassadors into a dynamic BALANCE social campaign creating inspiring conversations around swimming with stories told from different perspectives. ‘The Ripple Effect’ ran as sociall video conversations, print editorial, digital articles and social support. All with the aim of championing swimming and all its benefits.
The Talent
Jazz Carlin – Olympic Swimming Medalist,.
Ben Hurst – Campaigner against Toxic Masculinity and member of Swim Dem Crew.
Rory Southwood – Open Swimming Expert.