Hyundai ICONIQ Hybrid
The Brief
To celebrate a forward thinking, sustainable approach to transport and living – with the new Hyundai ICONIQ Hybrid car as the centrepiece. Targeting the premium Esquire audience – early adopters in the automotive category.
The Product
Future Thinkers’ : A campaign spanning the UK, US, France, Spain, Italy, Korea and Germany.
The Content
We created content inspired by the sustainability message of the Hyundai ICONIQ. Bringing together the very best experts in their fields to discuss the exciting ways that technology will be improving our lives in the future. We shot the car with a stand out set for print and digital, and created talking head videos plus a humorous piece with the Esquire team test driving the car across London.
The Talent
An array of the very best future thinkers and experts, Esquire Editors.