bareMinerals
The brief
To celebrate bareMinerals’ position as THE leading Clean Beauty brand
The Product
Original Loose Foundation SPF15
The Content
'Beauty Laid Bare'
Using the iconic Original Loose Foundation SPF15 as the centrepiece, we created engaging ‘How To’ video content to highlight bareMinerals’ transparent, honest and open approach to beauty, an approach that has changed the industry in a positive and inspiring way.
The Talent
The campaign included influencer and BALANCE team member - Anda Saku - as the face of video content, giving the partnership a truly integrated feel. The video was also re-posted by Superstar Rita Ora.
Activity ran across social, digital and print channels, along with inclusion in BALANCE’s ‘Gamechangers’ beauty box. We positioned bareMinerals as the clean beauty brand, and the first choice for wellness consumers.